A key to success is not only setting business goals, but how you set them
You have heard it before. It is essential to create goals for your business.
Fun fact: If you write your goals down, it’s proven that you will be more successful in achieving them!
But here’s something you might not hear so much about when it comes to goal setting – it’s important to revisit your goals and adjust them periodically, and don’t set them in a vacuum.
Here are some more tips for creating some achievable goals for your business.
- Get Your Team Involved
After all, you will need your team to accomplish your goals. Including your employees in the process makes them feel like assets. Not to mention they will provide valuable input into their feasibility, as well as a realistic, manageable timeframe for achieving them. Lastly, being part of the process will help everyone to see the big picture and where the company is going.
- Get out of the Office
When you set aside a day (or two) out of the office, without phones or interruptions, you are not only making a statement that goal setting is important and can be fun, but everyone has a safe space without distraction to think outside the box, and to be fully engaged in the process.
- Hire a Professional
You have a date set outside the office, and your team is excited. Hiring a professional to facilitate the goal-planning session allows the owner to engage in the process actively. A professional will also have tools to make it fun and impactful. An outside perspective can also dig deeper, and can ask leading questions on sticky topics without animosity.
- Make them SMART
SMART goals are Specific, Measurable, Achievable, Realistic, and Timely.
For example, to make the goal of rolling out a new product next year, a SMART goal would be: We will roll out XYZ product, after three months of consumer testing, by the end of the third quarter of 2023.
- Deep Dive
It is not enough to just ‘have a goal’. You must set action items needed to accomplish your goals, set deadlines, assign a point person for each action item, and determine how it will be measured, and what resources are required.
The last two years have taught us many things, including the importance of quickly adapting to change. Look at your goals every quarter. Are you on track? Have you already accomplished it (and maybe need to set a loftier goal for the remainder of the year)? Has something changed and the goal is no longer relevant? Or do the action items need to be changed?
Contact Flourish Today
Setting SMART goals and managing business growth are two areas where many entrepreneurs struggle because they’re too busy in the business to work on their business. Flourish can help you…Flourish!